Marcialonga launches the advertising campaign 2016: EMBODY NATURE

 

The concept of Marcialonga 2016 advertising campaign, stems from the desire to make the territory and our valleys the real protagonists, with some of their most characteristic beauties as the Dolomites, the forests and the blue skies.
Marcialonga, no matter which one, does not mean only an experience of competitive spirit, but also a moment of connection with nature. Kilometer after kilometer, the athlete merges physically and spiritually with the landscape and the background of the races, to discover a balance of mutual respect. Moreover, an important role is played by colors representing three different natural elements connected to the logo of the three races.
The campaign has been identified as “Fusion” as we wanted to  visually represent the feeling of total immersion, showing how competitors disappear inside nature, captured by its energy and charm.
Finally, landscape, nature, colors and competitors merge together in order to become the real protagonists of all Marcialonga challenges.