IEC in Sports

Starting with the upcoming season IEC in Sports has been appointed to sell the Marcialonga title sponsor rights. Marcialonga is one of the most prestigious long distance ski races in the world and part of the long distance ski championships, Ski Classics. Amazing views over the Italian hillsides with the athletes racing on the streets through the small villages along the valley. The race starts in Moena and finishes after 70km in Cavalese with a tough last climb of 3km, the Cascata, up to the finish line. The Marcialonga will 2013 be held January 27th and with more than 7500 participants in the main race it is one of the largest winter sport mass start events.

" Marcialonga is a unique winter sport event, offering participants and spectators a winding and picturesque course through the Val di Fassa and Val di Fiemme valleys. We are delighted being able to deepen our relationship with the Marcialonga organization. I believe that the future title partner of Marcialonga will be found in the Scandinavian countries, where IEC in Sports are very strong." says David Nilsson Managing Director of IEC in Sports concept and sponsorship department, BCS.

 Also Marcialonga is excited about the extended collaboration.

"We only have good words to say about IEC in Sports. They have a great passion for developing winter sport events and we're looking forward to a cooperation over time" says Alfredo Weiss, president of Marcialonga.

 
About IEC in Sports
IEC in Sports is a Lagardère Unlimited-owned Sports Marketing Agency, specialized in the Distribution of Media Rights to Sports Events. Headquartered in Stockholm, IEC has a global network with offices in Lausanne, Dubai, Hong Kong and Sydney. IEC represents 200+ Events per year and its major properties include the IAAF World Athletics Series (Europe/African rights), 20+ ATP Tennis Tournaments, 35+ WTA Tennis Tournaments including the Premier Event Series in Partnership with Perform, various FINA Aquatics Events, FIG Gymnastics Events and many other largely Olympic focused Sports and Events.”

IEC’s Unique Selling Proposition is its comprehensive knowhow in the media rights space, combined with its global nature and strong relationships with Federations and media companies around the world. IEC in Sports is able to provide strong support and a compelling media strategy to Events and Rights Owners alike.

About Ski Classics

Ski Classics is the long distance ski championship across Europe, consisting of the six most prestigious ski events in the world. Jizerska Padesatka Czech Republic, Marcialonga Italy, König Ludwig Lauf Germany, Vasaloppet Sweden, Birkebeinerrennt Norway and the Ski Classics Final in Sweden.