COOP NORWAY AND MARCIALONGA

The international partnership with Coop Norway continues
The three-year deal signed yesterday in Predazzo
Marcialonga and Cooperazione Trentina, together for many years
From this year, there is also Marcialonga Arctic

Coop Norway continues alongside Marcialonga. Angelo Corradini, president of Marcialonga, Vegard Dahl Hansen, marketing director of Coop Norway and Renato Dalpalù, Sait president, signed the continuation of this important collaboration during a special ceremony last night, hosted by the Alpine School of the Italian finance police in Predazzo.
A three-year renewal for a fruitful collaboration that has been going on since 2015 and reflects the international reach of the Fiemme and Fassa granfondo, which is very popular in Norway, so much so that for every edition it is full of Scandinavian athletes and is broadcast live by the Norwegian state TV NRK with very high ratings.
Coop Norway therefore remains the main partner of the Fiemme and Fassa granfondo, and "for Marcialonga to have as main sponsor a renowned international company like Coop Norway is a great privilege," says Angelo Corradini, president of Marcialonga, who recalls how the relationship with Norway is very close and "this year in March there will also be the first Marcialonga Arctic in Bodø, an event of which we are very proud.” Corradini is also keen to thank Coop Italia and Sait of Trento, through which the partnership with Coop Norway has been passed: 'a really important circle of friendships has been created that goes beyond the commercial and sporting result'. Renato Dalpalù, president of Sait, is of the same opinion, emphasising that 'this collaboration does not only concern business in the strict sense, but also a way of operating, of doing: there is an exchange not only of sport but also of culture.' It is also a good partnership for Coop Norway, as confirmed by marketing director Vegard Dahl Hansen, who declares that “this great relationship with time became also a friendship. We come back here every year: my colleagues and I were here last year for the Running Coop, this year for the Marcialonga Ski and we will probably come back also in the next years.”
It is a deal that embraces the already solid partnership between Marcialonga and Cooperazione Trentina with Melinda, Casse Rurali Trentine, Cavit and Trentingrana and also with Itas and Sait.

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